ASALI

ASALI, translating to ‘genuine’ in Hindi, is a family run business based in Lincoln, Lincolnshire. All of their products are made from genuine leather and those in the military range hold a genuine license from the MOD. ASALI also donates a portion of revenue from every sale to selected charities (Combat Stress, The Royal Air Force Association and The Jon Egging Trust).

The idea for ASALI came from owner and entrepreneur, Mindy Arora, after she identified a gap in the market for luxurious, officially licensed military products. Mindy now combines her genuine love of design with her favourite iconic military brands and has created a stunning range of aviation inspired luxury leather gifts.